Welcome to Road to FRI, a podcast series from the International Association of Fire Chiefs and FIRE CHIEF that offers sneak-peeks at select Chief Officer Seminars that will be offered on Aug. 24 during Fire-Rescue International in Atlanta.

During the seminars, Chief Robert Creecy will present "Lead or Lead: Followers and Bystanders Need Not Apply." Creecy is a 27-year veteran of the fire service, rising through the ranks to his current position as fire chief in Richmond, Va.

In this podcast, Creecy discusses factors that affect individual and group behavior within any organization, and how chiefs can engage in difficult but courageous conversations with personnel.