3M used the Fire Rescue International show in Atlanta to donated $30,000 to the National Fallen Firefighters Foundation. The donation was presented on behalf of 3M’s Visibility and Insulation Solutions business, as part of an ongoing Firefighter Appreciation Program.

The Firefighter Appreciation Program was established in February 2006 for firefighters and their families. For every proof of purchase on a National Fire Protection Agency compliant set of turn out gear with Scotchlite reflective material fire coat trim, 3M donates a percentage of the proceeds to the National Fallen Firefighters Foundation. The program raised $25,000 last year and $30,000 this year.

“We are very excited that our donation to the National Fallen Firefighters Foundation has grown, thanks to the overwhelming response from fire departments across the country,” said Jean Waller, market development manager for Scotchlite reflective material.

“The National Fallen Firefighters Foundation is very pleased to be working with 3M on such a powerful initiative,” said Ronald Siarnicki, executive director of the National Fallen Firefighters Foundation. “3M has shown a commitment to help make the fire service community safer, and we thank them for this additional support for the NFFF and our fire service survivor programs.”