The Taking Responsibility for a Positive Public Perception, the result of the association's Fire and Emergency Service Image Task Force. The document offers a discussion of the issues surrounding public perceptions of the industry, and tools and resources to support local action to promote a positive public image.today released its
"From the outset, the members of the Image Task Force didn't want to just point out problems," Chief Steve Westermann, task force chair, said in a prepared statement. "We felt it was critical to create something that moved us from talk to action. We wanted to get a discussion going on the root issues of the challenges we're facing and, more important, to define action steps that we can take individually and collectively to ensure a positive public image."
This resource and toolkit is a mix of existing and new resources from the IAFC, other fire service organizations, private industry and local model practices and SOPs. They range from simple, no-cost, common-sense solutions to those that are more resource-intensive. A companion discussion group has been established on IAFC KnowledgeNet to encourage members to discuss the issues in the document and continue to build a library of resources.