Media & Public Relations

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  • Mar. 18, 2013
    Commentary

    Firefighter safety, public perception should be at the forefront of chiefs' minds 1

    By John Sinclair -- The No. 1 job of any officer — chief or line officer — is to make sure a firefighter goes home to his or her family. This mindfulness is always there when you are on the scene and making tactical decisions, be it at a structure fire, a fast-moving brush fire or a car wreck alongside the freeway. But this mindfulness also is needed back at the station looking at strategic issues....More
  • Feb. 28, 2013
    Commentary

    When it comes to public image, perception is reality 1

    Gustav Flaubert once wrote that, “There is no truth. There is only perception.” For the fire service, perhaps that statement should read, “There is no trust. There is only perception.”...More
  • Jan. 23, 2013
    Video
    Fire Chief

    How fire chiefs can connect with their community business leaders

    Businesses are key fire-service stakeholders. But how can fire chiefs connect with the businesses in their jurisdictions? Jeff Clark, chief of the Chandler (Ariz.) Fire Department shares three tips with FIRE CHIEF Editor Lisa Allegretti....More
  • Jan. 2, 2013
    Commentary

    Don't let shootings distract you from the real fire-service crisis (with related video) 8

    Many critics have firefighters and the fire service itself in their sights. And we are coming under fire for good reason. Times have changed, and the fire service has not kept up....More
  • Oct. 11, 2012
    Commentary

    A Woman, a Dog and a Powerful Fire-Safety Message

    As I walked into the media room of the Chicago Fire Department’s Survive Alive House, Dayna Hilton was sitting in front of a computer, reading Sparkles the Fire Safety Dog. Sitting next to her was Tango, an 11-year-old Dalmatian. And on the computer in front of her was a Skype chat with first-graders in Dallas. The children cheered in response to Hilton’s very animated storytelling....More
  • Sep. 18, 2012
    Commentary

    Honoring Heroes at Libyan Embassy Attack

    Instead, how about a story about Jack or Jill firefighter/EMT, who saved a life of a neighbor, educated a child about fire safety, or spent a Saturday making pancakes to raise money? How about more sensationalized articles about the importance of serving the community? Maybe then people would be able to see the good among the chaos, and it would give them hope....More

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