The International Association of Fire Chiefs has announced that Terry Bradshaw will be the keynote speaker at Fire-Rescue International, its annual conference and expo scheduled for Aug. 11-13 in Denver.

The IAFC said the National Football League analyst and former quarterback will offer an inspirational message “on how to succeed by managing your most important asset: attitude. Bradshaw will explain how he constantly searches for ways to improve himself and will share what he thinks about sacrifice, pain, competition and adversity.”

Denver is a new location for this year's conference, which annually draws an estimated 15,000 fire service leaders and executives from around the world to general sessions, educational workshops and more than 600 exhibitors. Pre-conference workshops will be held Aug. 9-10.

Pre-registrations and more details are available at the IAFC Web site at www.iafc.org. Those who register online will receive two free expo passes for members of their department, valued at $50 each.