International brand medium-duty commercial trucks celebrated its 20th consecutive year as the market-share leader. Not resting on that achievement, Navistar is implementing a series of comprehensive sales training “boot camps” to get dealer sales representatives up to speed with the myriad of advantages delivered by International medium-duty trucks.

Over the next several weeks, dealer sales representatives from International dealerships across the United States and Canada are participating in a series of in-depth, comprehensive sales training events. Along with new insights into the features, benefits and service support for the International DuraStar® and International TerraStar, these “boot camp” training sessions also include a deep-dive competitive analysis and a ride-and-drive opportunity of all leading medium-duty competitive products.

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