TheFireStore.com has launched a new blog with peer-written product reviews, giveaway contests, product video demonstrations, behind-the-scenes images, product launch information, and messages from the CEO.

To celebrate the launch of the On-Scene blog, TheFireStore is holding a $100 giveaway. For every 300 entries the company receives, it will add on another $100 gift certificate to allow for multiple winners.

The giveaway is open until midnight EST on Saturday, July 16. The winner(s) will be chosen by Random.org and will be announced at On-Scene as part of the entry for Monday, July 18.