From the New Haven Independent: New Haven (Conn.) Firefighters Local 825 has created three TV spots designed to inform the public about the hard work that firefighters do. The campaign is a response to anti-public-employee sentiment like that recently seen in Wisconsin. It’s the first time the union has ventured into video.

In the longest of the three videos, a firefighter has two cookies in hand. He’s happy to give one to Uncle Sam, who “takes care of our roads and our great military.” He then invests half a cookie with a Wall Street broker — and is dismayed to see him gobble it up with a grin.

Another ad includes a testimonial from a manager of a local business about how firefighters saved his company, and from a man who was treated by firefighters for a heart attack.

The third spot features firefighters in action, as union representatives talk about all they do, and ask for support.