Mutual Aid

Positive, Negative Trends from the Show Floor

Last week, even as the FDIC exhibits were just beginning, people were talking about the significant changes they were seeing in the fire and emergency service industry.

Eric Schlett, vice president at Pennwell, said this year's show had 820 exhibitors, only two fewer than last year. The show had 5,000 firefighters signed up for Hands On Training evolutions, and a total attendance of 29,417, or about 2,000 more attendees than last year.* Traffic fluctuated quite a bit during each day of the show, Saturday being the lightest for serious attendees.  Depending on the exhibiting company and its location, perception of attendance varied. Representatives from Lion and Honeywell both said this year’s FDIC was very successful. In fact, Honeywell’s representative said it was the best trade show since before Sept. 11.

Fortunately, the economy is trying to make a comeback, and the fire chiefs I spoke with said they could no longer hold off buying new equipment and could convince their city managers of the need. And it seems that chiefs are more involved in the buying process so they can monitor how monies are being spent.

Unfortunately, I was really disappointed to see the increase of young girls with “FDIC” glittering across their chests trying to catch the eyes of attendees. There seemed to be more costumed women at the show than there were female firefighters in attendance. When women in these types of accessories appeared at Fire-Rescue International a few years back, attendees complained to IAFC management. I wonder what the reaction was here.  

If show management needs additional help to distribute flyers or directions, why not solicit firefighters or students who might not otherwise be able to attend the show in exchange for day passes? Why not donate to a local scouting organization in exchange for assistance?  In an industry that continues to have serious problems with sexual harassment and gender-related issues, this is unnecessary and improper.

In the underground walkway between the stadium and the convention center, I noticed a group of four firefighters and their chief chatting with one of the young FDIC girls. They had asked her if she knew what “FDIC” stood for. Her response: “Fire department international center?” 

Thanks for confirming my suspicions.

*Updated 4/30

Discuss this Blog Entry 3

FireChik
on Apr 27, 2012

I could not agree more with your comment "In an industry that continues to have serious problems with sexual harassment and gender-related issues, this is unnecessary and improper." Here is just one of my many experiences with disrespect of women in the fire service. A major apparatus company upon delivery of our new truck had a driver remark upon seeing me "What they let women fight fires now?!" I know he meant it to be funny but if the comment were "What they let blacks fight fire now?!?" it is amazing how much more disrespectful it is perceived than when it was "women". When this happened the chief of our department was present and did not say a word in my defense. While not all departments treat women in a disrespectful manner there are MANY who do. At a major conference for the fire service to have women in attendance portrayed as nothing more than "eye catching" tokens it is very disrespectful to the female firefighters in attendance and sends clearly the WRONG message about women. How can we expect respect as female firefighters if this is how women are portrayed?!?!

Now, if they want to even the playing field and have an equal number of young women with an equal number of Dwayne Johnson/Vin Diesel type men with glittery FDIC across their junk I might be inclined to not view it as disrespectful...after all the eye candy was available for all! :-D

DougInBoulder
on Apr 27, 2012

Your column "Positive, Negative Trends from the Show Floor" nailed it. Thanks for taking on this important subject. Sexism (and racism) still smolder at the core of the fire service and at the core of many major fire departments. Whether it's seatbelts, or risk-taking behaviors, or sexism, we absolutely have to take it head on, and "walk the walk", and only by strong and brave example will we be able to continue to make any real progress. Thank you for the courage to take a stand on this.
Sincerely,
Doug Young, Chief Emeritus
Sunshine Fire Protection District
Boulder, Colorado

SBFD201
on May 2, 2012

I agree with your statements, and this has been a problem for a very long time. Long before I attended any fire service show of any kind, I remember a picture in one trade magazine of a model in a bikini walking around the floor with an air pack on. Since I started to attend, have seen the trend continue and feel that each year it gets a little worst. This year it appears that the sponsors jumped on the wagon as well.

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