In response to what it describes as “increasing demand for its line of custom aerials” Crimson Fire Inc. has expanded its national sales team with the addition of Anthony M. Mastrobattista as its new aerial national sales manager–northern region.

Mastrobattista brings more than three decades of experience in product development, sales and dealer training experience to his new role with the Brandon, S.D., manufacturer of custom fire trucks and other rescue vehicles. He will be responsible for direct sales, dealer support and dealer training and development in an effort to increase market share for Crimson’s aerial products in the northern half of the United States and Canada.

“We are pleased to welcome Tony to Crimson Fire,” said Jim Salmi, president of Crimson Fire Aerials. “His addition is testament to the growing popularity of our aerial line, which continues to gain market acceptance throughout North America.

Prior to joining Crimson, Mastrobattista served as national sales training manager for the LTI division of American LaFrance. In that role, which he held for more than a dozen years, he was responsible for vehicle demonstrations, sales presentations and dealer training program development and implementation.