At Fire Chief we help companies reach the most qualified decision-makers in the fire service — chiefs and officers. We do not try to be “everything to everybody.” There is virtually no wasted circulation to individuals who are not in a position to make a decision.

• The average Fire Chief subscriber has been reading the publication for more than 10 years.

• 82% of Fire Chief readers save their copies of the magazine for future reference.

• More Fire Chief readers (65%) use industry magazines and journals to research products and services than any other information source.

Source: Fire Chief Reader Profile Study 2005

Targeted Audience = Investing in Our Subscribers

We invest in knowing who our subscribers are - and what they do. 100% of our circulation is addressed to an individual, by name and title and/or function.

• Fire Chief 100%
• Firehouse 89%
• Fire Engineering 79.8%
• Fire Rescue 75.5%

Source: December 2004 BPA Worldwide & ABC circulation statements

Valued Information

Fire Chief subscribers are influential decision-makers. They are very involved and highly influential in making purchasing decisions for apparatus and equipment.

92% of subscribers involved in purchasing are personally involved in authorizing fire department purchases.

Source: Fire Chief Reader Profile Study 2005

Fire Chief Circulation Breakdown

• Fire Chief Subscribers = 52,100
• Fire Chiefs 65.5%
• Training Officers 3.6%
• Assistant Fire Chiefs and Commissioners 15.2%
• Presidents, Secretaries & Treasurers 2.6%
• Fire Marshals 1.9%
• EMS Coordinators 1%
• EVT/Mechanic .5%
• Safety Officers 1.2%
• Lieutenants, Captains and Other Officers 5.9%
• Fire Station, Firefighters and Other Personnel 2.6%

Source: December 2004 BPA Worldwide circulation statement