Tuesday, January 6, 2009
Our Audience
At Fire Chief we help companies reach the most qualified decision-makers in the fire service chiefs and officers. We do not try to be everything to everybody. There is virtually no wasted circulation to individuals who are not in a position to make a decision.
The average Fire Chief subscriber has been reading the publication for more than 10 years.
82% of Fire Chief readers save their copies of the magazine for future reference.
More Fire Chief readers (65%) use industry magazines and journals to research products and services than any other information source.
Source: Fire Chief Reader Profile Study 2005
Targeted Audience = Investing in Our Subscribers
We invest in knowing who our subscribers are - and what they do. 100% of our circulation is addressed to an individual, by name and title and/or function.
Fire Chief 100%
Firehouse 89%
Fire Engineering 79.8%
Fire Rescue 75.5%
Source: December 2004 BPA Worldwide & ABC circulation statements
Valued Information
Fire Chief subscribers are influential decision-makers. They are very involved and highly influential in making purchasing decisions for apparatus and equipment.
92% of subscribers involved in purchasing are personally involved in authorizing fire department purchases.
Source: Fire Chief Reader Profile Study 2005
Fire Chief Circulation Breakdown
Fire Chief Subscribers = 52,100
Fire Chiefs 65.5%
Training Officers 3.6%
Assistant Fire Chiefs and Commissioners 15.2%
Presidents, Secretaries & Treasurers 2.6%
Fire Marshals 1.9%
EMS Coordinators 1%
EVT/Mechanic .5%
Safety Officers 1.2%
Lieutenants, Captains and Other Officers 5.9%
Fire Station, Firefighters and Other Personnel 2.6%
Source: December 2004 BPA Worldwide circulation statement
Scott Bieda
Group Publisher
Ph: (312) 840-8406
Fax: (913) 514-6382
Greg Toritto
Associate Publisher
Sales: Upper Midwest
Ph: (312) 840-8469
Fax: (312) 595-0295
Rich Gluth, FF/EMT
Regional Sales Manager
Sales: East Coast
Ph: (262) 245-1814
Fax: (913) 514-3710
Andy Van Sciver
Sales: West
Coast/Southwest/IN, MI, OH
Ph: (805) 933-6634
Fax: (805) 525-1328
Tim Janes
Sales: Classified
Ph: (312) 840-8411
Fax: (312) 595-1983
Mailing Address:
Fire Chief
One IBM Plaza
330 N. Wabash Ave, #2300
Chicago, IL 60611




